Dirk Vexley , SGE’s CEO, a calculating visionary who sees humanity’s attention span as a finite resource to exploit. His mantra: “Authenticity is just a bug in the algorithm.” To him, Nova’s work is either a threat or a tool to be weaponized.
Potential themes: Authenticity vs. mass production, the ethics of technology, individuality vs. conformity.
Now, to flesh this out into a story with chapters, characters, and plot developments. Maybe include a turning point where Nova's project gains a following, but the company uses psychological warfare or more to suppress it. Maybe an underground resistance forms. Nova and friends work to expose the company's manipulations, leading to a showdown.