Previous studies have highlighted the importance of IFE systems in enhancing passenger satisfaction and loyalty (Kwak & Kim, 2013; Kim et al., 2015). The content offered by IFE systems has been identified as a critical factor in passenger satisfaction, with passengers expecting a diverse range of options (Hwang & Hyun, 2015). The user interface of IFE systems has also been found to impact passenger satisfaction, with passengers preferring intuitive and easy-to-use systems (Lee et al., 2016).

The aviation industry has witnessed significant growth in recent years, with airlines competing to provide the best in-flight experience to their passengers. One crucial aspect of this experience is in-flight entertainment (IFE). This study investigates passenger satisfaction with ISaidub, a popular IFE system. A survey of 300 passengers was conducted to examine their perceptions of ISaidub's content, user interface, and overall satisfaction. The results reveal that passengers are generally satisfied with ISaidub, citing its diverse content and user-friendly interface as key strengths. However, areas for improvement were identified, including the need for more new releases and a more intuitive navigation system. The findings of this study contribute to the understanding of passenger preferences and expectations regarding IFE systems.

Passengers were generally satisfied with ISaidub's content, with 80% of respondents indicating that they were satisfied or very satisfied with the movie selection. Similarly, 75% of respondents were satisfied or very satisfied with the TV show selection. However, 20% of respondents indicated that they would like to see more new releases.

Future research could investigate the impact of IFE systems on passenger loyalty and retention. Additionally, studies could examine the effectiveness of different IFE systems and identify best practices for airlines and IFE system providers.

This study has several limitations. Firstly, the survey was conducted at a single airport, which may not be representative of all passengers. Secondly, the sample size was limited to 300 passengers. Future studies could investigate passenger satisfaction with ISaidub using larger sample sizes and more diverse populations.

The findings of this study contribute to the understanding of passenger preferences and expectations regarding IFE systems. The results reveal that passengers are generally satisfied with ISaidub, citing its diverse content and user-friendly interface as key strengths. However, areas for improvement were identified, including the need for more new releases and a more intuitive navigation system.

This study provides insights into passenger satisfaction with ISaidub, a popular IFE system. The findings of this study have implications for airlines and IFE system providers, highlighting the importance of offering diverse content and user-friendly interfaces. Future studies could investigate the impact of IFE systems on passenger loyalty and retention.