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The proliferation of smartphones and social media platforms has democratized content creation, allowing anyone to become a creator. Young adults, in particular, are at the forefront of this trend, using platforms like YouTube, TikTok, and Instagram to share their experiences, showcase their talents, and connect with others. This study focuses on a 20-year-old female, who is creating her first video content, to understand the impact of video creation on her lifestyle and entertainment.
Exploring the Impact of Video Creation on a Young Adult's Lifestyle and Entertainment: A Case Study of a 20-Year-Old Female
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This case study employed a qualitative approach, using in-depth interviews and participant observation to gather data. The participant, a 20-year-old female, was interviewed before and after creating her first video content. The interviews explored her motivations, expectations, and experiences with video creation.
The participant's motivations for creating video content were to express herself creatively, share her experiences with others, and build a personal brand. During the video creation process, she faced challenges such as scripting, filming, and editing, but also enjoyed the creative freedom and sense of accomplishment.
