As it turned out, DTS had cleverly embedded the activation codes within their partner music files, creating a treasure hunt that would lead users to experience their technology in a more immersive way. John had inadvertently become a part of this innovative marketing strategy.
Confused, John wasn't sure what to make of the message. But, being a music enthusiast, he had an epiphany. He remembered a song he had downloaded earlier, which had a peculiar waveform pattern. He opened the song in his media player and analyzed the waveform.
To his surprise, hidden within the waveform was a series of numbers and letters, which, when entered into the activation prompt, worked like magic. The software activated, and John's headphones came alive with stunning 3D audio.